Person standing on a soccer field inside a stadium, wearing a blue vest, gray sweater, blue jeans, and a black beanie, with large empty stadium seats and a roof overhead.

Kara Head is a Global Brand Specialist based in Cologne, Germany.

At heart, I'm a storyteller and world builder.

For the past decade, I've helped sports and entertainment brands become the protagonists of their own story - not just in their home market, but across cultures, languages, and continents.

I built Bayer Leverkusen's English-language digital presence from zero to 1.9 million followers. I led a community strategy for EA Sports' FIFA/FC franchise, overseeing a six-figure budget and thousands of contributors worldwide. Now I work on a freelance basis with brands to take what makes them compelling at home and ensure it resonates everywhere else.

If you're a sports or entertainment brand trying to break into new markets - or if you're already there, but it's not connecting yet - let's talk.

Logos of sports teams and television network NBC, including Golazo, Bayer Leverkusen, Green Bay Packers, Arsenal, and a face-off icon.

Some of the Brands I’ve Worked With