Person standing on a soccer field inside a stadium, wearing a blue vest, gray sweater, blue jeans, and a black beanie, with large empty stadium seats and a roof overhead.



For the past decade, I've helped sports and entertainment brands become the protagonists of their own story - not just in their home market, but across cultures, languages, and continents.

I built Bayer Leverkusen's English-language digital presence from zero to 1.9 million followers. I led a community strategy for EA Sports' FIFA/FC franchise, overseeing a six-figure budget and thousands of contributors worldwide. Now I work on a freelance basis with brands to take what makes them compelling at home and ensure it resonates everywhere else.

If you're trying to break into new markets or if you're already there, but it's not connecting yet - let's talk.

Logos of sports teams and television network NBC, including Golazo, Bayer Leverkusen, Green Bay Packers, Arsenal, and a face-off icon.

Some of the Brands I’ve Worked With